Media Executive – Digital Planning – Leading Digital Media Agency @ Malad

We are looking for Media Executive- Digital Planning for a leading Digital Media Agency in Malad. Mail your application to racheeta@netsyscon.net or call on 09324460598.

Job Description:

• Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director.
• Develops objectives, strategies, plans and presentations.
• Creates and manages media partner RFP process.
• Maintains media plan including changes, budgeting, execution, reporting, optimization and Invoice reconciliation.
• Executes all digital plans in DoubleClick (must be proficient in creating and assigning creative and Spotlight tag creation).
• Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet.
• Develops and executes paid search campaign recommendations and optimizations in Google Adwords and Facebook.
• Stays apprised of industry standards, new media programs /opportunities and can advise on new ways to reach targets.
• Investigates and utilizes information from syndicated research sources.
• Develops and fosters strong relationships with media partners.
• Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally.
• Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance.
• Handles all digital media billing using monthly tracking reports and invoice reconciliation
• Performs other duties and projects as assigned

Requirements:

• Min 2 years experience.
• Excellent understanding of online media planning, implementation and optimizations.
• Is passionate and articulate and can craft a compelling case/recommendation and present it to a client.
• Proficient in using standard online media research and planning tools.
• Exceptional organizational and communication skills to work closely with and build relationships with account, creative, PR/SMM teams.
• Passion for the digital space from gaming, mobile, social networking, niche and B2B sites, online video, and everything in between

 

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