Blog Archives

Media Executive – Digital Planning – Leading Digital Media Agency @ Malad

We are looking for Media Executive- Digital Planning for a leading Digital Media Agency in Malad. Mail your application to racheeta@netsyscon.net or call on 09324460598.

Job Description:

  • Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director.
  • Develops objectives, strategies, plans and presentations.
  • Creates and manages media partner RFP process.
  • Maintains media plan including changes, budgeting, execution, reporting, optimization and Invoice reconciliation.
  • Executes all digital plans in DoubleClick (must be proficient in creating and assigning creative and Spotlight tag creation).
  • Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet.
  • Develops and executes paid search campaign recommendations and optimizations in Google Adwords and Facebook.
  • Stays apprised of industry standards, new media programs /opportunities and can advise on new ways to reach targets.
  • Investigates and utilizes information from syndicated research sources.
  • Develops and fosters strong relationships with media partners.
  • Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally.
  • Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance.
  • Handles all digital media billing using monthly tracking reports and invoice reconciliation
  • Performs other duties and projects as assigned

Requirements:

  • Min 2 years experience.
  • Excellent understanding of online media planning, implementation and optimizations.
  • Is passionate and articulate and can craft a compelling case/recommendation and present it to a client.
  • Proficient in using standard online media research and planning tools.
  • Exceptional organizational and communication skills to work closely with and build relationships with account, creative, PR/SMM teams.
  • Passion for the digital space from gaming, mobile, social networking, niche and B2B sites, online video, and everything in between

 

Advertisements
%d bloggers like this: