…BY BRETT MINCHINGTON MBA
International Employer Brand strategist and author, Brett Minchington MBA defines your employer brand as, “The image of your organisation as a great place to work as perceived by your internal (current employees) and external audience (active and passive candidates). To achieve sustainable growth in today’s climate, companies must focus their collective efforts on developing their employer brand to attract and retain talent.
To build a best practice employer brand programme, Minchington recommends companies need to understand how their current employer brand is perceived by employees, and candidates the company would like to convert into new hires.
Companies should assess the effectiveness of how they communicate their employment experience to the target audience. Developments in Internet technologies have been rapid and assist recruiters to speed up the hiring process to attract the best minds. The use of the Internet for activities central to the employment process has shifted the paradigm of the traditional recruitment process. The recruitment process is now being supported by career websites, RSS feeds, podcasting, blogs, rich media and e-recruitment technology that allow companies to build relationships with potential employees. “Too often talent is left waiting for a recruiter’s call to advise them of the next steps in the application process. In today’s talent short market, companies will miss out on the best available talent if they are slowed down by bureaucratic recruitment practices,” Minchington said.
Ways for Job Search
Getting Started with your Job Search
So you are ready to start looking for that new job, but you don’t know where to start? This section is designed to give you the information you need to get started on the right track.
The Internet has revolutionized the way we search for jobs and the way employers seek employees. This has made searching for the perfect job easier than ever.
If the new job you desire needs to be in a specific geographic location, it is a good idea to utilize the local resources that are available.
Career fairs are great networking events and a cost-effective way for companies to meet potential candidates.
Many of the available jobs out there are never advertised and are filled by word of mouth. So a great resource for finding a new job is getting in touch with those long lost friends and finding out what their employers have to offer.
After loads of attempts you have finally managed to bag your dream job. The work profile is perfect and the timings are great. What’s more, it gives you the much needed flexibility, and the fancy designation makes it so appealing that you can’t wait to start work.
The plush office is in the prime city location and the company HR is famous for the perks that it provides. And the cherry on top — the company’s brand value will do wonders to your CV in the future. However, one small hitch is giving you second thoughts and you don’t even know how valid or invalid those reasons are. Read on to know what you must do when you are offered your dream job, but…
The pay is low
While everything else is perfect, the package is not that appealing. You feel you ought to get better but the HR won the negotiation and now, it’s the ‘take it or leave it’ situation. This can be a concern during rising inflation and when your expenses are on the rise with every budget. However, a relatively low pay shouldn’t dissuade you, especially if you are the start of your career.
For those who are relatively new in the industry and looking out for better visibility of their work, it’s far more important to gain the right experience and work with the right kind of people. In fact, if you are confident of your performance, you may join the organisation and soon take your senior under confidence and call for a salary review. If you can see that the job will benefit you in the long run, go for it. You will be able to negotiate higher salaries citing the brand value that the company will add to your CV.
This is a concern especially with those who are pressed with family commitments. While reaching your previous office only needed a 10-minute bus ride, this one demands that you take the 9 AM local train. And since the office is nowhere close to the station, your total commuting time sums up to almost three hours every day. In this case, check out if the company offers any transportation facilities to its employees.
Many organisations encourage car pooling and also offer pick-up services. Also, look out for options as to how you can make the journey relatively comfortable. Maybe you can ask for a different shift. Also, see if you can make good use of the travelling time. You can carry a book along or listen to music. If you have a family member to take care of, see if your partner or someone else from the family can fill in for you in that time slot.
It’s a new company
You have always been with a large multinational that’s been the No.1 over the last 50 years. The job had security and the company was well-known in the market. However, the company that’s offering you the dream job is a new player in the market. There’s a challenge to prove itself amidst the already established players and looking at the current competitive market scenario, you know it won’t be an easy ride.
In this case, the decision has more to do with your personality. Are you a risk taker or do you prefer stability? Also, if you are someone who can’t stand a change in organisation culture, joining a new company that’s still trying to put the basics in place can be difficult. However, that very new company can provide you the opportunity to take on more responsibilities and be a part of key decision-making processes.
Your CV has been floating around in the job market for a long time. And now, when you were just about to say yes to one ‘dream job’, there’s another equally good offer and the multiple options have left your confused. In this case, request more buffer time from the companies to make a choice.
Draw up a list of pros and cons and take every small aspect under consideration. If it still proves difficult, compare the organization’s work cultures. And go for the one that suits your personality the best.
Ref : Mumbai News / Mumbai Mirror
The situation in India has been quite grim since the Serial blasts in Bangalore and Gujrat. Fortunately most of the bombs were defused however it has left a mark on the citizens. Any unattended baggage is suspected to be a possible Bomb.
However on the lighter side, here is an experience I had while travelling via train through the heart line of Mumbai. I was comfortably seated and going through a news paper when I was interrupted by a fellow commuter. He was accompanied by his friend and both looked at me to ask if the bag kept on the rack belonged to me. To this I became alert and started asking people if the bag belonged to anyone. I shouted out around every seat and door without any luck. I felt unsupported as I seemed to be the only one bothered to ask if the bag belonged to anyone. Honestly I could feel my heart pounding and my mind go blank!
Now the tension was mounting. We were in a fast train, so the next station was at least 10 minutes away. Random thoughts came to my mind, pull the chain naah… see what is there in the bag… never… As I thought about this I was amazed to see the area around the bag in the compartment gradually empty. People were evacuating and heading towards the door. It was disappointing to see that not a single person in the pack was working towards a solution to save all. I heard one say to his friend, “Apun log khisakte hai, aj kuch khair nahi…” (Its better we move from here… things seem unpredictable here) I tried calling the rail helpline but found it engaged. I thought it was wise to head to where everyone was standing as the next station approached.
Finally I had some support from a man standing there. He said we will inform the Rail Police once the station approached. He asked everyone to calm down and have faith in God. I felt better. To every ones relief the train finally came to a halt, we shouted out to the Railway police. The hawaldar came running in with his lathi, aggressively making way through the crowd. I must appreciate his courage to walk straight to the bag and lift it. Just than a man seated along with his family got up and shouted,” Ah that is my bag!” Phew! Everyone including our brave Hawaldar looked at him with a furious stare along with some relief. All the while this man was busy talking to his family ignorant of what was happening around. It was unbelievable to know that he could not hear the commotion. The hawaldar left cursing the man but it was good to see all come back and have a laugh over what just happened.
Small Tips For Your Career
1.Study people around you. Each one is vastly different from the other. But you do feel drawn towards people who seem similar to you in interests, goals, feelings and experiences.
2.Begin by treating people the way they want to be treated. Focus on their needs and likes and they feel drawn towards you. If a person is detail-oriented, go into details that he might like to hear.
3.Adopt what is called the mirror technique. This is a technique that immediately puts the other person at ease. By making yourself seem similar in every way through body language, the way you talk and the way you dress, you establish an instant rapport.
4. Next, be a good listener. Good listeners are hard to come by and are always appreciated. Show that you have been listening attentively by summarising the conversation perfectly, asking intelligent questions and by taking notes.
5.Convey the impression that you appreciate his ideas and viewpoint even if you don’t agree with it. Be delightfully vague and say ‘What a wonderful idea!’ even if you think it is a stupid idea. Get out of uncomfortable situations by saying ‘You may have a point there’ and watch his body language – this will simply bring down his defences. It will put the person at ease and make him listen to you when you come up with your suggestions.
6.Have you ever realised how important it is to remember names? You could almost say that one’s name is the most favourite word of any person. One feels automatically drawn towards a person who has bothered to remember your name and it has been said that this is a very important trait of all high achievers. The more you use a person’s name in your conversation with him, the more he opens up and listens to you.
7.Remember the power of the spoken word. Be free with your compliments. Praise people, compliment them sincerely on what they have achieved and you will have them eating out of your hand. Needless to say, this is an important trait associated with all the high achievers of the world and is a reason for their success.
8.Follow these simple techniques and be on your way to phenomenal success in your personal and professional life. Make your journey of life smooth and successful and become a true achiever in every sense of the word.
To Get Success
What are these kinds of questions to avoid? And how can we turn them around with just one magic word?
The closed questions we’re talking about here include ones like:
Can I be more creative?
Can I create in new mediums?
Can I overcome my creative blocks?
Can I be consistently creative?
Can I develop my talents and experiences as a creative artist?
Now on the surface these don’t seem overtly negative. And they’re not. But the way they’re asked all prompt a “Yes” or “No” answer. They’re closed, in that sense.
More often than not, you’ll likely answer “No”. Even if you say “Yes”, then where does it get you? It doesn’t actually move you anywhere. It’s like saying “Do I have the ability to do things I’m not currently doing?”. Of course the answers is always “Yes”, but it doesn’t get you doing them.
Here’s where you pull out your magic word! There are 3 simple letters that when added to the questions above instantly give you motivation and momentum to move your creative life forward.
The 3 letters? H.O.W.
Put “How” at the beginning of these questions and what do they become?
How can I be more creative?
How can I create in new mediums?
How can I overcome my creative blocks?
How can I be consistently creative?
How can I develop my talents and experiences as a creative artist?
By asking “How”, you make the question into a presupposition. You make the assumption that you CAN do these things, and move straight to working out how. When you just ask your mind a “Can I” question, it’ll answer in a split second “Yes” or “No”. End of answer.
But when you ask “How can I…” then your mind instantly switches into creative mode and comes up with ideas and solutions. You can’t switch it off, being creative is what your mind does naturally. You’ve just got to ask the right questions to give it permission to get creative!
9 Tips For Success
1. Never Stop Learning
Life-long learning is your keyword.The world is constantly changing, and everybody is looking for new ways of doing business.If you have decided that your current skills are good enough, you have also decided that your current job is good enough. But if you want a career in the future, you should add regular updates to your skills and knowledge.
2. Ask, Listen And Learn
A good listener can learn a lot. Listen to your co-workers, your boss, and your superiors. You can learn a lot from their experience. Ask about issues that interest you, and listen to what they say. Let them tell you about how things work, and what you could have done better.Most people will love to be your free tutor.
3. Fulfill Your Current Job
Your current job might be best place to start your career.It is often very little that separates successful people from the average. But nothing comes free.If you do your job well and fulfill your responsibilities, this is often the best way to start a new career.Talk to your supervisor about things you can do. Suggest improvements. Offer your help when help is needed. In return ask for help to build a better career. It is often possible – right inside your own organization – especially if you have proved to be a valued employee.
4. Build Your Network
Your next career step might arise from your contact network.Did you know that more than 50% of all jobs are obtained from contact networks?If you have a good contact network, it is also a good place to discover future careers, to explore new trends, and to learn about new opportunities.Spend some time building new contacts, and don’t forget to maintain the ones you already have.One of the best ways to get serious information from your network is to regularly ask your contacts how they are, what they do, and what is new about their careers.
5. Identify Your Current Job
Your current job should be identified, not assumed. Make sure you don’t work with tasks you assume are important. This is waste of time and talent. When you start in a new job, talk to your superior about your priorities. If you’re not sure about what is most important, then ask him. And ask him again. Often you will be surprised about the differences between what you assume, and what is really important.
6. Identify Your Next Job
Your dream job must be identified.Before you start planning your future career, be sure you have identified your dream job.In your dream job, you will be doing all the things you enjoy, and none of the things you don’t enjoy. What kind of job would that be?Do you like or dislike having responsibility for other employees. Do you like to work with technology or with people? Do you want to run your own business? Do you want to be an artist, a designer or a skilled engineer? A manager?Before building your future career your goal must be identified.
7. Prepare Yourself
Your dream might show up tomorrow. Be prepared.Don’t wait a second. Update your CV now, and continue to update it regularly.Tomorrow your dream job may show up right before your nose. Prepare for it with a professional CV and be ready to describe yourself as a valuable object to anyone that will try to recruit you.If you don’t know how to write a CV, or how to describe yourself, start learning it now.
8. Pick The Right Tools
Pick the tools you can handle . You can build your future career using a lot of different tools. Studying at W3Schools is easy. Taking a full master degree is more complicated. You can add a lot to your career by studying books and tutorials (like the one you find at W3Schools). Doing short time courses with certification tests might add valuable weight to your CV. And don’t forget: Your current job is often the most valuable source of building new skills.
Don’t pick a tool that is too heavy for you to handle!
9. Realize Your Dreams
Put your dreams into action.Don’t let a busy job kill your dreams. If you have higher goals, put them into action now. If you have plans about taking more education, getting a better job, starting your own company or something else, you should not use your daily job as a “waiting station”. Your daily job will get more and more busy, you will be caught up in the rat race, and you will burn up your energy. If you have this energy, you should use it now, to realize your dreams.
General Guidelines for Success:
• Learn the office culture, values and norms by watching how others behave
• Be on time for work and do not leave early (unless prior approval is given)
• Always inform your supervisor of your whereabouts
• Ask questions about what is considered appropriate attire, and dress accordingly
• Set goals/priorities; be prepared; meet all deadlines
• Ask questions when unsure; take notes
Be a Team Player:
• Don’t compete with other student employees
• Do routine jobs without complaining
• Show initiative – if you run out of work, look for things to do and ask your supervisor how you
can be most productive
Behaviors to Avoid:
• Making personal phone calls; keep cellular phones turned off
• Keeping a sloppy desk/work space
• Sitting idle at your desk
• Using office supplies for non-office use; doing homework at work
• Having visitors (friends or family) at work
• Participating in office gossip – let others talk all they want, but you stay out of it
• Using foul or poor language
Speak with Supervisor to Understand Expectations Regarding:
• Maintaining the confidentiality of materials
• Coming in early or staying late, requesting time off
• Observing lunch and break times
• Conducting correct telephone etiquette – friendly yet professional voice, return phone messages
within 24 hours, identify yourself when you answer the phone
With Respect to Feedback and Reviews:
• If you have not received feedback on your performance after the first month on the job, ask for it(How am I doing?, How can I improve?)
• Accept criticism without being defensive
• Remember – people want you to succeed